Creamy. Soft. It's just Better Butter
BACK AND BETTER THAN EVER
The original body care icon is back.
The Body Shop's Body Butters return with richer, creamier textures, elevated fragrances and a bold new identity. Because sometimes the best things don't need reinventing, they just need restoring.
Each tub is packed with ethically sourced ingredients to deliver long-lasting hydration, irresistibly soft skin and a formula for every skin type. The OG Body Butter is back to set the standard once again.
Back and better
First launched in 1992, The Body Shop’s iconic Body Butter has reinvented itself multiple times across its 33-year history. It’s been a cult bathroom staple, a gift-giving institution and a gateway for new generations discovering that body care can be effective, ethical and fun. The Body Shop didn't just launch a product, we created an entire category. Our Body Butters have been adapted, imitated and copied by countless brands since.
Through every iteration it remained a bestseller. In 2025, one was sold every 15 seconds in the UK, with 18 sold every minute globally*. Our customers told us what they loved: the rich, scoopable, creamy texture that melted rather than sat, spread rather than dragged and left skin nourished without feeling greasy. That's exactly what we've upgraded and modernised, built from everything our loyal fans told us they wanted.
The new 2026 Body Butters truly now do it all. The reformulated range restores that beloved deeply creamy texture that absorbs with ease, leaving no white cast on darker skin tones or a greasy residue. In fact, nine out of ten people in user trials said their skin felt intensely nourished after a single application, with 72-hour moisturising benefits (48 for Hemp) doing the long-game work underneath.
This is the texture you loved, improved - at its best yet.
Shop now in store.
Visit the stores in this article
.jpg?auto=format&fit=max&w=460&h=460)
The Body Shop
Located on Level 2